Visual Merchandising

Platfform VM team

Within my study we had the chance to establish a brand and store under the name of Platfform DYOP, which was our university brand, DYOP stood for Design your own Platfform. Throughout this process I took on the role of a visual merchandiser in a team of 4. We collaboratively worked with Interior design students with the hope to transform the changing rooms, window displays and a customisation station. During my role I created floor plans and sketch up plans throughout the process, constantly changing and rearranging to the challenges that faced our journey. This was a very hands on challenge which ended up being very successful. We constantly liaised with different teams in the process, predominately graphic design, interior design, buyers and outsourced clients we could use to help curate our store, since we were on a budget.